Cincinnati Bengals
The Cincinnati Bengals challenged us to develop a campaign that highlighted the irreplaceable experience of attending a game at Paul Brown Stadium, with the goal of driving on-site attendance.
The Challenge:
Create a campaign that emphasizes the unique, exhilarating experience of being at the game in person, and encourages fans to choose the stadium over watching at home or in a bar.
The Idea:
We started with a key insight: for players and coaches, the game is all about intensity—the speed, strain, and sweat of 100% effort. We translated this intensity into the fan experience, creating a campaign that urged fans to leave their couches and barstools and claim their seat in The Jungle.
The Execution:
Insight-Driven Messaging: Developed a campaign that paralleled the players' on-field intensity with the fans' in-stadium experience.
Visual and Emotional Appeal: Used powerful imagery and messaging to convey the thrill of live games and the unique atmosphere of Paul Brown Stadium.
Multi-Channel Approach: Deployed the campaign across various platforms, including social media, outdoor advertising, and digital content, to maximize reach and impact.
The Results:
Successfully increased game day attendance, filling more seats at Paul Brown Stadium.
Boosted fan engagement by creating a sense of urgency and excitement around the live game experience.
Strengthened the connection between the Bengals and their fan base, reinforcing the value of in-person support.
