Obagi Model Photography
As the agency of record for Obagi, we planned and executed a large-scale photoshoots to highlight the brand's commitment to testing their products on all 8 Fitzpatrick skin types, showcasing their commitment to SKINclusion.
Responsibilities:
Concept Development: Crafted a photoshoot concept that emphasized diversity and inclusion, aligning with the brand's innovative testing on all 8 Fitzpatrick skin types.
Model Casting: Collaborated with casting agencies to select a diverse range of models, ensuring representation of all Fitzpatrick skin types.
Team Coordination: Led a cross-functional team, including photographers, stylists, makeup artists, and production assistants, to bring the vision to life.
Creative Direction: Provided clear creative direction during the shoot, guiding the team to capture images that authentically represented the beauty of each skin type.
Logistics Management: Oversaw logistical aspects of the photoshoot, from bidding to scheduling and budget management.
Post-Production Supervision: Worked closely with the post-production team to ensure the final images maintained the shoot’s high standards and accurately reflected the brand's message of inclusivity.
Outcomes:
Produced a series of compelling images that celebrated the diversity of skin types, enhancing the brand's reputation for inclusivity and innovation.
Successfully highlighted the brand's pioneering approach to skincare, resonating with a wide audience and reinforcing its commitment to diversity.
PreProduction planning documents
Behind the scenes video of the photoshoot
