The Free TV Project

To raise awareness about the free TV channels and content available over-the-air, we created the "Love Your TV" campaign for The Free TV Project. Our goal was to shift perceptions and remind people that TVs can be a source of joy rather than frustration. The campaign came to life through multiple broadcast and CTV spots, highlighting the variety of content available for free.

Love Your TV Campaign Positioning

Expensive subscriptions, tangled cords, and connectivity issues can make viewers want to abandon their TVs. But not all relationships are meant to end. You can love your TV again with a simple plug-and-play digital antenna that offers free access to live sports, news, and your favorite shows. So, what’s not to love?

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