Obagi Clinical Product Launches
Obagi, a well-known 30-year-old company in the aesthetic space, created a new sub-brand specifically for Sephora to expand to a new target audience. Despite their legacy and science-backed, results-driven formulas, the brand faced low awareness in a crowded market. Our key initiatives included:
Strategic Brand Positioning: Leveraged Obagi's legacy and scientific credibility to establish a strong brand presence in Sephora.
Social Media Focus: Designed comprehensive social media campaigns, including in-feed product education and influencer partnerships, to engage and educate the target audience.
Digital Content Creation: Produced online video (OLV) content for various digital placements to enhance brand visibility and consumer engagement.
Product Launches: Developed creative assets for new product launches and line extensions, ensuring cohesive brand messaging and appeal.
Key Achievements:
Successfully introduced Obagi Clinical to a new market segment, significantly increasing brand awareness.
Drove high engagement rates through targeted social media campaigns and influencer collaborations.
Delivered creative assets that effectively communicated the brand's value proposition and product benefits.
