Fabric Care TikTok Content
Created and directed unique and engaging content for Tide and Downy on TikTok. The objective was to leverage TikTok’s dynamic platform to enhance brand visibility and connect with a younger, digital-savvy audience.
Carry Tide
The concept for this video was to showcase just how much more laundry Tide cleans in a fun way, moving away from traditional, straightforward approaches.
Groundbreaking discovery
David Attenborough's voice is frequently memed on TikTok due to his iconic status as the intelligent narrator of nature films. Comedians often use this narrative style to create engaging and humorous content.
Building on this trend, we created a video that tells the story of Tide’s detergent triumphs through the narrative style of a nature documentary.
Tide ASMR
While optimizing our time and budget with the talent, we swiftly created an additional piece of content. Our goal was to capitalize on the ASMR trend on TikTok, producing something unique and distinct from our other content.
Downy Forgotten Clothes
To capitalize on a trending face filter that adds personality and humor to objects, we created the "Forgotten Clothes" TikTok videos. This fun and engaging content serves as a reminder to keep your clothes smelling fresh with Unstopables, because you never know when you'll need them.