Olay Model Photography
Project Overview:
Olay sought to update its model photography to align with new innovations and target a fresh consumer base. Concurrently, the brand was refreshing its Viz ID and required a new approach to model photography.
Execution:
This project involved extensive preproduction planning, casting selection, and strong creative direction. I collaborated closely with the client and BeautyHouse on set to ensure the new direction was effectively realized.
Outcome:
The refreshed photography successfully transitioned Olay to a more modern, relevant visual style that better represents the brand’s evolving identity.
