ELASTIderm Facial Serum Launch

The Problem

Consumers were experiencing skin laxity and loss of firmness but couldn't identify the specific cause, unlike more recognizable issues such as acne, wrinkles, or dark spots.

The Solution

We developed an educational campaign focusing on elastin and its crucial role as a key protein in skin health. This initiative aimed to help consumers understand the need for ELASTIderm and how it addresses skin laxity and firmness.

The Results

Achieved significant sales growth across the entire ELASTIderm portfolio.
ELASTIderm Facial Serum sold over $100,000 on the first day of the campaign.
Total sales exceeded projections, reaching over $4 million in the first year.

As part of the campaign toolkit, we designed icons and visual elements to effectively communicate the product formula and its functional process. The goal was to transform complex scientific information into engaging and approachable content for consumers.

To prevent cannibalizing sales within the ELASTIderm product line, we developed the mantra
"Pump. Dab. Roll." to highlight the distinct application methods of each product. Additionally, we created icons to illustrate the correct placement, ensuring clear and effective consumer usage.

ELASTIderm Facial Serum Launch

The Problem

The Solution

The Results

As part of the campaign toolkit, we designed icons and visual elements to effectively communicate the product formula and its functional process. The goal was to transform complex scientific information into engaging and approachable content for consumers.

To prevent cannibalizing sales within the ELASTIderm product line, we developed the mantra "Pump. Dab. Roll." to highlight the distinct application methods of each product. Additionally, we created icons to illustrate the correct placement, ensuring clear and effective consumer usage.

Obagi Clinical Launches

Obagi Professional-C

To prevent cannibalizing sales within the ELASTIderm product line, we developed the mantra
"Pump. Dab. Roll." to highlight the distinct application methods of each product. Additionally, we created icons to illustrate the correct placement, ensuring clear and effective consumer usage.