Aquarium & Zoo Facilities Association Rebrand

The Aquarium and Zoo Facilities Association (AZFA), dedicated to enhancing collaboration and information exchange between facilities professionals at zoos, aquariums, parks, and similar organizations, sought to refresh its look and attract more members. The new design needed to reflect the unity of diverse professionals—from plumbers to designers to zoologists—working together to ensure the functionality, safety, and beauty of exhibits. We developed a branding concept based on origami, symbolizing the idea of coming together to create something beautiful and incorporating animal imagery.