Olay Serums eContent Refresh
The goal of this project was to refresh the eContent for Olay Serums to better resonate with current consumers. We utilized the opportunity to explore a new product photography direction in our in-house studio, aligning with the evolving Olay Viz ID.
The Challenge:
The brand faced consumer confusion between their Base and Max Serums. To address this, we employed distinctive photography techniques to visually differentiate the two lines. By leveraging color, unique props, and framing, we positioned the Max Serums as a premium offering, reinforcing their higher price point.
