Rebrand and Relaunch of Tablo TV
As the creative lead for the rebrand and relaunch of Tablo, I oversaw the comprehensive transformation of the company's brand identity and product positioning.
Leadership and Strategy: Directed the rebranding process, ensuring alignment with the company’s strategic goals and vision.
Agency and Partnership Management: Managed partnerships with external agencies to successfully finalize the rebrand, develop new packaging, and design a fresh, user-centric website.
Cross-functional Collaboration: Collaborated with internal teams to develop innovative ideas for our go-to-market strategy, ensuring a cohesive and impactful relaunch.
Production Oversight: Planned and executed major photo and video productions to support the new brand identity and marketing campaigns.
Operational Excellence: Ensured that all creative outputs met high standards of quality and aligned with the strategic objectives of the relaunch.
Key Achievements:
Successfully rebranded and relaunched Tablo, significantly enhancing its market presence and brand recognition.
Delivered a cohesive and visually compelling brand identity that resonated with target audiences.
Streamlined creative processes and ensured seamless integration of external and internal resources, contributing to the overall success of the project.
